ZARA

ZARA is an international fashion retailer that has a very intriguing website design, but one that is not very user friendly. For my User Experience and Design course, I created a simplified layout of the ZARA site, utilizing fonts and imagery that fit with the brand style, but with a new layout that aligns more closely with what users expect when visiting this type of website. The goal of this project was to simplify the navigation and make it easier to locate, in addition to making the product pages easier to navigate around for a more pleasing user experience.